Fleurolex Vitroplant Production
Propagation and growing of acid-loving plants
New varieties, plants coming out of the laboratory and presence at professional trade fairs.)
| Come and discover our range of young rhododendron, azalea and Kalmia latifolia plants at our stand at the Groot Groen trade fair in Zundert (Netherlands), from 30 September to 2 October 2026. This is a trade fair for industry professionals only. |  |
The rhododendron 'Frank Fujioka' is a cultivar resulting from a cross between 'Spun Gold' and 'Very Berry', created by M. Colombel in 2014 and registered in 2023. This shrub forms a compact and spreading habit of approximately 0.9 m in height by 1.3 m in width after nine years. It is distinguished by a generous bloom in mid-May (in northern France), bringing together 12 to 19 flowers in spherical trusses. The flowers, bell-shaped (60-65 by 85-95 mm), possess five lobes with very wavy edges. Their yellowish pink buds open to a moderate yellowish pink tone, delicately adorned with twin flares of bright red spots that widen toward the dorsal lobe. The exterior of the corolla displays a deeper pink, while the pronounced calice measures from 12 to 30 millimeters. Regarding the foliage, its elliptic leaves measure between 95 and 145 mm long by 42 to 63 mm wide, featuring a rounded base, a broadly acute apex, a flat margin, and a matte finish on the upper surface. Finally, its hardiness allows it to tolerate temperatures dropping down to -20 degrees Celsius.
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Discover our production of young rhododendron, azalea and Kalmia latifolia plants on our stand at the Groot Groen fair in Zundert (Netherlands), from 2 to 4 October 2024. Trade only.
Fleurolex Vitroplant Production opens its new in vitro culture laboratory in Ferrières Ferrières, 3 May 2024. Fleurolex Vitroplant Production inaugurated its new in vitro culture laboratory in Lognoul on Friday, in the presence of Willy Borsus, Vice-President of Wallonia and Minister for the Economy and Agriculture, and Frédéric Léonard, Mayor of Ferrières. The building houses the entire micropropagation chain: preparation of culture media, transfer rooms fitted with laminar flow hoods, and climate-controlled growth rooms. It raises the company's capacity to 400,000 plants a year. In vitro culture makes it possible to propagate, under aseptic conditions, plants that are difficult to reproduce from cuttings or by grafting. The plantlets are then transplanted into the site's 1,100 m² of greenhouses, where a full year of care is needed before they are ready for sale. Specialising in rhododendrons, azaleas and Kalmia latifolia since 1992, the nursery offers more than 200 varieties and supplies professional growers throughout Europe, from Spain to Sweden and from Portugal to Scotland — and occasionally as far as Australia and New Zealand. "This facility allows us to increase our capacity while maintaining the phytosanitary standards our reputation is built on," says Roland Kersten, managing director. After the ribbon-cutting, guests toured the facilities, from the initial explant to plants ready for delivery. The inauguration took place a few hours before the nursery's open days, held on 4–5 and 11–12 May, at the height of the flowering season.
Photo – Ribbon-cutting in front of the new laboratory, 3 May 2024. From left to right: Roland Kersten, managing director of Fleurolex Vitroplant Production; Minister Willy Borsus; and Frédéric Léonard, Mayor of Ferrières. Contact: Fleurolex Vitroplant Production SRL – Lognoul 31 A-1, 4190 Ferrières, Belgium – +32 86 388 870 – info@vitroplant.be – www.vitroplant.be
Discover our production of young rhododendron, azalea and Kalmia latifolia plants on our stand at the Groot Groen fair in Zundert (Netherlands), from 6 to 8 October 2021.
Currently in the multiplication phase in our laboratory, a new variety that we will sell under the name rhododendron 'Spritz'. A wonderful variety obtained by Marc Colombel, from Brittany.
After numerous cultivation trials, the in vitro propagation of rhododendron 'Broughtonii' has been initiated. The first plantlets will come out of our laboratory this spring. A rhododendron with great development.
